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New Super Identity [平裝]

  • 作者:Allrightsreserved 著
  • 出版社: Gingko Press
  • 出版時間:2011-07-30
  • 商品編號: 19273058

    頁數:256


HK$414.00 (速遞費用須知)
購買額滿HK$158免運費
免郵費優惠僅限香港、澳门、
台灣及中國大陸

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內容簡介

There is no room for complacency in branding today. Consumer attitudes and preferences are changing faster than ever, as much of what we filter is downloaded through mobile technology or social media. The days of purely subliminal capture of a brand's identity may be numbered as end users shift their alle- giances, gathering information in new and innovative ways. New Super Identity examines brands and their designers that are at the forefront of the new paradigm and reactive to local and cultural needs, as they experiment with new memes and challenge their competitors to do likewise. Covering traditional vehicles for identity such as Illustration, logo, packaging, product, promotional and retail design, as well as the nature of branding on mobile platforms, this title is a comprehensive resource. Over 70 brand stories are featured, including Adidas, Beams, Diesel, Kiehls, Levi's, Miu Miu, Prada and Yves Saint Laurent.



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