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Brand Identity Essentials [精裝]

  • 作者:Kevin Budelmann , Yang Kim , Curt Wozniak 著
  • 出版社: Rockport Publishers
  • 出版時間:2010-09-24
  • 版次:1
  • 商品編號: 19272911

    頁數:208

    裝幀:精裝


HK$414.50 (速遞費用須知)
購買額滿HK$158免運費
免郵費優惠僅限香港、澳门、
台灣及中國大陸

購買數量:

內容簡介

A good logo must be good on its own design merits and it must be good for the client, by satisfying the brand positioning, meeting clearly stated business objectives, and by the designer's ability to explain why the solution is the best. This book?explores the 100 critical principles of creating successful and memorable logo designs by looking at identity programs as a whole and how the logo works within that system, as well as dissecting the actual logo components to determine its viability.



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