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Designers Research Manual [平裝]

  • 作者:Jennifer Visocky O'Grady , Ken O'Grady 著
  • 出版社: Rockport Publishers
  • 出版時間:2009-04-01
  • 商品編號: 19272910

    頁數:192


HK$273.40 (速遞費用須知)
購買額滿HK$158免運費
免郵費優惠僅限香港、澳门、
台灣及中國大陸

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內容簡介

Doing research can make all the difference between a good design and a great design. By engaging in competitive intelligence, customer profiling, colour and trend forecasting, etc., designers are able to bring something to the table that reflects a commercial value for the client beyond a well-crafted logo or brochure. Although scientific and analytical in nature, research is the basis of all good design work. This book provides a comprehensive manual for designers on what design research is, why it is necessary, how to do research, and how to apply it to design work.



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