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Relogo [精裝] (標誌再設計)

  • 作者:Sandu Publishing Co. Limited 著
  • 出版社: Sandu Publishing Co.,Limited
  • 出版時間:2011-10-10
  • 商品編號: 19269145

    頁數:272

    裝幀:精裝


HK$755.20 (速遞費用須知)
購買額滿HK$158免運費
免郵費優惠僅限香港、澳门、
台灣及中國大陸

購買數量:

內容簡介

Logo是品牌設計的關鍵環節,它不僅體現了品牌的視覺形象,闡釋品牌的經營哲學,還通過其獨特的造型吸引著消費者的目光。隨著品牌的不斷成長,它的視覺形象總是需要與時俱進以便在激烈的競爭和多變的潮流中繼續獨佔鰲頭。比起僅僅展示如何從零開始打造一個新logo,《Relogo》一書著重在告訴讀者品牌背後的故事,以豐富詳實的案例和文字說明告訴讀者如何為舊logo打造新面貌,如以舊瓶裝新酒並讓其煥發新鮮香氣。所有的logo改造的案例將會根據其改動的方式劃分為三部分,即字體、圖案和全面的改造,大至改頭換面小至一個字母的移動,logo的改造其實有很多學問值得深入探討。由此,《Relogo》作為品牌書中開風氣之先的大作,它將是設計師必不可少的珍貴參考資料和靈感來源。Logo is essential in the design of branding. It plays an important role in presenting the visual identity and philosophy of a company, but also attracts the consumers by its particular shape of form. According to the development of the company, a brand always needs to improve its identity as to stand out in the fierce competition. Rather than presenting a new logo made from scratch, Relogo aims to tell the story behind a brand, offering you a valuable resource on how to create something new from old, like giving the old wine with fresh fragrance. Logos are divided into three sections on the basis of the transformation on image, typeface and those of all-around. Relogo is a precursor in to styles and trends in logo design and the perfect company for the designers.



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