Big Brand Theory [精裝] (大品牌)

內容簡介

《大品牌》匯聚全球品牌設計個案和創作理念。本書以商業性、實踐性、案例性為基點，從餐飲、服飾、生活用品及服務三大領域，精選上百個具代表性的項目，從品牌定位、視覺設計、形象深化推廣策略等方面，將設計方案與品牌理念相結合，敘述新興品牌在市場經濟中吸引眼球，以及經典品牌在競爭中長盛不衰的奧秘，案例包括Adidas、Converse、Starbucks、 Nike、Issey Miyake、Lacoste、Levi's、PUMA、Sony 等等。本書不停留在一般同類書籍只關注VI系統設計的侷限性，從設計中引出品牌的成功故事，從而歸納出品牌的成功法則，是品牌設計不可或缺的案頭寶典。Big Brand Theory is a spectacular 「best of」 compilation featuring the highest-profile branding campaigns and providing an invaluable resource guide for those wishing to understand the key elements of a successful brand. 「Case studies」 over 100 projects for key players such as Adidas, Converse, Starbucks, Nike, Issey Miyake, Lacoste, Levi's, PUMA, Sony and many more illustrate the crucial design elements essential to crafting a youthful and dynamic corporate identity. Examination of each branding concept is multi-faceted, with examples devoted to not just one, but many elements utilized in major campaigns: for example, Nike's featured campaigns include individual product packaging, posters, store displays, athletic wear, retail bags and boxes, corporate giveaways, and high-end designer products and gifts. Richly illustrated, Big Brand Theory is an indispensable guide through a variety of industries to reveal what really works in the world of branding.