The Innovation Secrets of Steve Jobs [精裝] (非同凡「想」：喬布斯的創新啟示)

內容簡介

Learn how to RETHINK your business, REINVENT your products, and REVITALIZE your vision of success--the Steve Jobs way.
When it comes to innovation, Apple CEO Steve Jobs is legendary. His company slogan "Think Different" is more than a marketing tool. It's a way of life--a powerful, positive, game-changing approach to innovation that anyone can apply to any field of endeavor.
These are the Seven Principles of Innovation, inspired by the master himself:
Do What You Love.
Think differently about your career.
Put a Dent in the Universe.
Think differently about your vision.
Kick Start Your Brain.
Think differently about how you think.
Sell Dreams, Not Products.
Think differently about your customers.
Say No to 1,000 Things.
Think differently about design.
Create Insanely Great Experiences.
Think differently about your brand experience.
Master the Message.
Think differently about your story.
By following Steve Jobs's visionary example, you'll discover exciting new ways to unlock your creative potential and to foster an environment that encourages innovation and allows it to flourish. You'll learn how to match—and beat—the most powerful competitors, develop the most revolutionary products, attract the most loyal customers, and thrive in the most challenging times. Bestselling business journalist Carmine Gallo has interviewed hundreds of successful professionals--from CEOs, managers, and entrepreneurs to teachers, consultants, and stay-at-home moms—to get to the core of Steve Jobs's innovative philosophies. These are the simple, meaningful, and attainable principles that drive us all to "Think Different." These are The Innovation Secrets of Steve Jobs.

不是一本自傳，只是裝滿了喬布斯的創新秘密。大多數關於創新話題的書籍和研究報告都集中於討論那些神秘難懂的理論、方法和技巧。與之形成對照的是，蘋果公司的首席執行官史蒂夫？喬布斯就是一個傳奇。他公司的口號「非同凡想」遠不止是一件營銷工具，而是一種生活方式--強大、積極、改變遊戲規則，每個人都可以拿來應用到每個領域中。
《非同凡「想」：喬布斯的創新啟示》闡述了喬布斯式創新的七項法則：
1. 做自己喜歡的事
2. 在這個世界留下印記
3. 激活你的大腦
4. 兜售夢想 而非產品
5. 學會說不
6. 創造神奇體驗
7. 學會講故事
通過效仿史蒂夫‧喬布斯這些盡顯真知灼見的事例，你會驚喜地發現釋放自己的創新潛能以及找到一個營造創新環境的新方法。
你將學到如何趕超那些最強大的競爭對手，如何開發最具革命性的產品，如何吸引最忠實的客戶，以及如何在面臨嚴峻挑戰的時代茁壯成長。《喬布斯的魔力演講》作者卡邁恩‧加洛通過採訪數百名成功的職場人士--從首席執行官、經理人、創業者到教師、諮詢師和家庭主婦--窺探了史蒂夫‧喬布斯創新哲學的精髓。這些法則簡單明了，意味深長且觸手可得，激發我們每個人在頭腦中另闢蹊徑。
 

目錄
Introduction: Why Steve Jobs?
Chapter quote: "Innovation distinguishes between a leader and a follower." Steve Jobs
Principle One: Do What You Love (Think different about your career and your business)
Chapter quote: "My goal wasn't to die the richest man in the cemetery. It was to go to bed at night saying, we've done something wonderful." Steve Jobs
Principle Two: See Genius in Their Craziness (Think different about your customers)
Chapter quote: "Some people think you've got to be crazy to buy a Mac. But in that craziness, we see genius." Steve Jobs
Principle Three: Sell Dreams, Not Products (Think different about your products)
Chapter quote: "We sell tools to unleash your personal creativity." Steve Jobs
Principle Four: Offer New Experiences (Think different about the buying experience you offer your customers)
Chapter quote: "People don't want to buy personal computers. They want to know what they can do with them. In the Apple store, we'll show them." Steve Jobs
Principle Five: Say No to 1,000 Things (Think different about marketing and product design)
Chapter quote: "I'm as proud of what we don't do as I am of what we do." Steve Jobs
Principle Six: Master the Message (Think different about communicating the vision behind your service, product, company or cause)
Chapter quote: "A key Jobs business tool is his mastery of the message." Fortune Magazine
Principle Seven: Inspire Evangelists (Think different about your employees)
Chapter quote: "Innovation has nothing to do with how many R&D dollars you have. When Apple came up with the Mac, IBM was spending at least 100 times more on R&D. It's not about the money. It's about the people you have, how you're led, and how much you get it." Steve Jobs
One More Thing.. Expect Excellence from Yourself and Others (What Steve Jobs has in common with Henry Ford and other innovative entrepreneurs)
Chapter quote: "Be a yardstick of quality. Some people aren't used to an environment where excellence is expected." Steve Jobs