The Get-Started Guide to M-Commerce and Mobile Technology [平裝]

內容簡介

"PDAs, Internet phones, web pads -- wireless is here in a big way. But just because potential customers have ""unplugged"" themselves doesn't mean you can't reach them. The best news is, you don't need a lot of computer expertise to capitalize on the snowballing mobile commerce trend. The Get-Started Guide to M-Commerce is a nontechnical, easy-to-use introduction that takes you and your company through the strategic, technical, and marketing processes crucial to transforming your business into a mobile-market success story. From deciding whether or not to 「go mobile」 to the do's and don'ts of implementing m-commerce technology, this accessible guide offers a reader-friendly overview of issues like: * Evaluating multiple m-commerce options * Adapting HTML for the possibilities and limitations of mobile device displays * Creating HDTML and WAP pages * Guaranteeing secure transactions and customer privacy and many more, including how to shift to wireless internal networking, and how to advertise your business to customers on the move." if(window.uet){uet("be")}if(window.onLdEnd){if(window.addEventListener){window.addEventListener("load",window.onLdEnd,false)}else{if(window.attachEvent){window.attachEvent("onload",window.onLdEnd)}}}if(window.ueh){ueh(0,window,"load",window.onLd,1)}if(window.ue_pr&&(window.ue_pr==3||window.ue_pr==4)){window.ue._uep()};