The Online Copywriter s Handbook [平裝]

Acknowledgments
Introduction
Pt. I　Fundamentals of Writing Copy for the Web　1
1　Writing for the Internet　3
2　Fundamentals of Persuasive Online Copy　27
3　Adapting Existing Print Copy to the Web　49
4　Illustrating Your Web Copy　69
Pt. II　Web Copywriting Tasks　95
5　Creating an Effective Website　97
6　Home Pages and Splash Pages　127
7　Other Web Pages　157
8　Internet Direct Mail　189
9　Advertising on the Internet: Banner and E-Zine Ads　205
10　Electronic Newsletters: E-Zines　227
11　Web Documents　243
12　Web Promotions　265
Resources　285
Glossary　293
Bibliography　303
Index　307
About the Author　319