The Power of Habit: Why We Do What We Do in Life and Business [精裝] (習慣的力量)

內容簡介

A young woman walks into a laboratory. Over the past two years, she has transformed almost every aspect of her life. She has quit smoking, run a marathon, and been promoted at work. The patterns inside her brain, neurologists discover, have fundamentally changed.

Marketers at Procter & Gamble study videos of people making their beds. They are desperately trying to figure out how to sell a new product called Febreze, on track to be one of the biggest flops in company history. Suddenly, one of them detects a nearly imperceptible pattern—and with a slight shift in advertising, Febreze goes on to earn a billion dollars a year.

An untested CEO takes over one of the largest companies in America. His first order of business is attacking a single pattern among his employees—how they approach worker safety—and soon the firm, Alcoa, becomes the top performer in the Dow Jones.

What do all these people have in common? They achieved success by focusing on the patterns that shape every aspect of our lives.

They succeeded by transforming habits.

In The Power of Habit, award-winning New York Times business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. With penetrating intelligence and an ability to distill vast amounts of information into engrossing narratives, Duhigg brings to life a whole new understanding of human nature and its potential for transformation.

Along the way we learn why some people and companies struggle to change, despite years of trying, while others seem to remake themselves overnight. We visit laboratories where neuroscientists explore how habits work and where, exactly, they reside in our brains. We discover how the right habits were crucial to the success of Olympic swimmer Michael Phelps, Starbucks CEO Howard Schultz, and civil-rights hero Martin Luther King, Jr. We go inside Procter & Gamble, Target superstores, Rick Warren's Saddleback Church, NFL locker rooms, and the nation's largest hospitals and see how implementing so-called keystone habits can earn billions and mean the difference between failure and success, life and death.

At its core, The Power of Habit contains an exhilarating argument: The key to exercising regularly, losing weight, raising exceptional children, becoming more productive, building revolutionary companies and social movements, and achieving success is understanding how habits work.

Habits aren't destiny. As Charles Duhigg shows, by harnessing this new science, we can transform our businesses, our communities, and our lives.

　　如果你能發現自己的「習慣模式」，你就能徹底改變自己的事業和生活！
　　★ 人生不過是無數習慣的總和。
　　你早上起來做的第一件事是什麼？你是先洗臉還是先刷牙？你走哪條路上班？你到辦公室時，是先看郵件，還是和同事聊天，又或者直接寫備忘錄？去餐廳第一個會點什麼菜？多久運動一次？你經常和家人和孩子聊什麼？晚上你如何入睡？
　　我們每天做的大部分選擇可能會讓人覺得是深思熟慮決策的結果，其實並非如此。人每天的活動中，有超過40%是習慣的產物，而不是自己主動的決定。雖然每個習慣的影響相對來說比較小，但是隨著時間的推移，這些習慣綜合起來卻對我們的健康、效率、個人經濟安全以及幸福有著巨大的影響。
　　★ 習慣是怎麼回事？習慣究竟能不能改？
　　習慣是我們刻意或深思後而做出的選擇，即使過了一段時間不再思考卻仍繼續、往往每天都在做的行為。這是我們神經系統的自然反應。習慣成形後，我們的大腦進入省力模式，不再全心全意地參與決策過程，所以除非你刻意對抗某個習慣，或是意識到其它新習慣的存在，否則該行為模式會自然而然地啟動。你想改變習慣，先要瞭解你屬於你自己的「習慣回路」
　　習慣回路由暗示、慣常行為和獎賞三部分組成。
　　★ 怎樣利用「習慣的力量」改變事業和生活？
　　《習慣的力量》融匯各行業數十個生動的案例，告訴我們：習慣不能被消除，只能被替代。只要掌握「習慣回路」，學習觀察生活中的暗示與獎賞，找到能獲得成就感的正確的慣常行為，無論個人、企業和社會群體都能改變根深蒂固的習慣。學會利用「習慣的力量」，就能讓人生與事業脫胎換骨。
　　怎樣戒掉一個壞習慣？
　　怎樣建立一個好習慣？
　　怎樣識別自己的習慣？
　　怎樣利用習慣的力量改變自己和他人？
　　……