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Dubai and Co.: Global Strategies for Doing Business in the Gulf States [精裝]

  • 作者:Aamir Rehman 著
  • 出版社: McGraw-Hill
  • 出版時間:2007-11-19
  • 商品編號: 19158818

    頁數:288

    裝幀:精裝


HK$301.20 (速遞費用須知)
購買額滿HK$158免運費
免郵費優惠僅限香港、澳门、
台灣及中國大陸

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內容簡介

 

Why Dubai?

It's been called the fastest-growing city on earth-a hub for the Gulf region experiencing unprecedented growth in energy, financial services, consumer goods, hospitality, retail, real estate, technology, shipping, and countless other industries. According to global strategist and advisor to Fortune 500 companies Aamir A. Rehman, no truly global firm can afford to ignore the booming Gulf region. The key, however, is to approach the region with savvy strategies for managing risks and drawbacks, while crafting business models designed for this unique market. Welcome to Dubai & Co.

This up-close, in-depth guide will help you to:


Deepen your understanding of a region of critical importance to global business
Change your perceptions about the Gulf states and the broader Middle East
Create corporate strategies that fit your firm and the region
Expand your international business to make it faster, bigger, and better
Access Gulf capital more effectively, enabling expansion and generating both local and global profits

This essential hands-on book will show you how to successfully navigate the region's most attractive markets: the UAE, Saudi Arabia, Qatar, Bahrain, Kuwait, and Oman. You'll learn the key characteristics of each country-historical, demographic, political, economic, and regulatory-in order to adapt your business to each unique environment. You'll hear stories of major companies that paved the way for your success. Whether you're already doing business in the Middle East or just thinking about expanding your company into new markets, Dubai & Co. is the perfect guide to one of the greatest growth opportunities in the world.


 

目錄 Table of Contents

Acknowledgments   ix
Introduction: Introducing Dubai & Co.   1
Understanding the Opportunity
Lines in the Sand: The GCC in the Broader Middle East   19
Think Again: Addressing Misconceptions about the GCC   37
Here to Stay: GCC Market Attractiveness and Risks   63
Silicon from Sand: Essential Background on the GCC   99
Developing Corporate Strategies
A Piece of the Action: Strategies for Entering the GCC Market   131
Making Your Pitch: Marketing to GCC Buyers   159
Building Your Team: Human Capital Strategies for the GCC   185
Capable Capital: The GCC as a Source of Capital   213
Getting Things Done: Operations Strategy and the GCC   241
Enabled Organization: Setting Up for Success   267
Conclusion: The GCC at Global Headquarters
Bringing It Home: Fostering GCC Awareness in the Head Office   287
Notes   301
Index   323

 


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