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Corporate Creativity: How Innovation and Improvement Actually Happen [平裝]

  • 作者:Alan G Robinson,Sam Stern 著
  • 出版社: McGraw-Hill
  • 出版時間:1998-08-14
  • 商品編號: 19160840

    頁數:276


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內容簡介


Corporate Creativity consistently connects creative outcomes to the actions that really made a difference to them. Through detailed real-life examples from organizations around the world - including British Airways, Du Pont, Fujitsu, General Motors, Hallmark, Hewlett-Packard, IBM, Japan Railways East, Kodak, Universal Studios, the United States Forest Service, and enterprises in the USSR - the authors show how improvements and breakthroughs actually happen in organizations.



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