Blink

內容簡介

How do we make decisions--good and bad--and why are some people so much better at it than others? That's the question Malcolm Gladwell asks and answers in the follow-up to his huge bestseller, The Tipping Point. Utilizing case studies as diverse as speed dating, pop music, and the shooting of Amadou Diallo, Gladwell reveals that what we think of as decisions made in the blink of an eye are much more complicated than assumed. Drawing on cutting-edge neuroscience and psychology, he shows how the difference between good decision-making and bad has nothing to do with how much information we can process quickly, but on the few particular details on which we focus. Leaping boldly from example to example, displaying all of the brilliance that made The Tipping Point a classic, Gladwell reveals how we can become better decision makers--in our homes, our offices, and in everyday life. The result is a book that is surprising and transforming. Never again will you think about thinking the same way. 

在《引爆點》中，馬爾科姆·格拉德韋爾為我們揭示了認知世界的過程，現在，他的另一力作《決斷2秒間》，革命性地為我們展示瞭如何明了我們自身的內心世界。為什麼有些人天生就是充滿睿智的決策者，而其他人卻錯誤頻出?為什麼有些人跟隨直覺的指引便能抵達成功的勝境，而有些人卻在艱難的泥沼中不能自拔?再有，為什麼有些英明的決策常常是那些無法向人解釋的決策呢? 《決斷2秒間》是一本關於“不假思索”的著作，是一本讓我們無需冥思苦想、在轉瞬之間便作出決策的著作，不過，這個過程並不簡單。在辦公室，在教室，在廚房，在臥室，你的大腦到底是如何運轉的呢?《決斷2秒間》讓我們見到了這樣的心理學家——只需觀察幾分鐘的時間，就能預測一對夫婦是否能白頭偕老；我們還遇到了這樣的網球教練—— 在網球與球拍接觸之前，就能斷定這次發球是不是雙誤……當然，《決斷2秒間》也讓我們看到了“靈光一閃”的惡果——它“造就”了美國歷史上最糟糕的總統，它讓“新可樂”成了商業史上最大的笑柄之一，它讓一個無辜青年葬送在警察的槍口下… …《決斷2秒間》揭示出，最優秀的決策者並不是那些掌握最豐富信息資源的人，不是那些殫精竭慮、終日冥思苦想的人，他們到底是些什麼樣的人呢?