商業領袖及其成功故事

Introduction by William J. ONeil
PART 1 Striving To Be The Best
1 Nike Co-founder Bill Bowerman： His Innovations For Runners Helped Build An Empire
2 Animator Walt Disney： His Innovation And Persistence Gave Birth To Magic
3 Media Innovator Oprah Winfrey： Staying Positive Helped Her Climb To The Top
4 Industrialist Andrew Carnegie： His Innovations Led The U.S. Into The Steel Age
5 Publisher Katharine Graham： She Built Her Career On Persistence And Integrity
6 Applied Materials James Morgan： Listening To Employees Kept His Company Growing
7 Hewlett-Packards Carly Fiorina： How A Philosophy Major Came To Drive Technologys Big Engines
8 Cosmetics Queen Mary Kay Ash： She Made Beauty A Big Seller
9 Self-Help Pioneer Dale Carnegie： He Won Friends And Influenced Many People
10 NBA Commissioner David Stern： He Pumped Up League Into An Entertainment Powerhouse

PART 2 Growing From The Ground Up
11 Wal-Mart Founder Sam Walton： He Learned From Competitors And Then Went His Own Way
12 Paychexs Thomas Golisano： Built Business By Hiring For Guts Instead Of Know-How
13 McDonalds Ray Kroc： He Cooked Up A Winner
14 Tupperwares Brownie Wise： Built and Prepped Her Army With Methodical Goal Setting
15 Radio Shacks Charles Tandy： His Commonsense Approach Built An Electronics Giant
16 Retailer Charles R. Walgreen Sr.： His Innovations Helped Build Nations Biggest Drugstore Chain
17 Barney Creator Sheryl Leach： She Relied On Common Sense To Help Her Build A Purple Empire
18 Bank Of Americas A. P. Giannini： His Focus On Ordinary People Helped Build A Financial Goliath
19 Chewing Gum Mogul William Wrigley Jr.： He Stuck To His Vision

PART 3 Persevering Through Difficult Times
20 Organizer Nancy Brinker： Her Determination Helped Foundation Spread The Word
21 Aviation Pioneer William Boeing： In Building His Empire，He Bowed To Just One Authority
22 AmeriCredits Michael Barrington： Attitude Put Him In Drivers Seat Of Auto Loan Titan
23 Nvidias Jen-Hsun Huang： His Laserlike Focus Helps Keep His Company On Top
24 Entrepreneur Daisy Braxton： How She Used Her Fall Into Welfare To Reach Higher Than She Ever Had
25 IGTs Charles Mathewson： Relationship-Building Helped Him Win Big
……
PART 4 Taking Risks With Management Styles
PART 5 Keeping The Customer In Mind
PART 6 Succeeding Through Innovation
Index