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Advertising by Design: Generating and Designing Creative Ideas Across Media [平裝] (廣告的設計:跨媒介生成與設計創意理念 第2版)

  • 作者:Robin Landa (羅賓‧蘭達) 著
  • 出版社: John Wiley & Sons
  • 出版時間:2010-10-12
  • 版次:2
  • 商品編號: 19002165

    頁數:288


HK$593.00 (速遞費用須知)
購買額滿HK$158免運費
免郵費優惠僅限香港、澳门、
台灣及中國大陸

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內容簡介


Don't miss the new updated edition of the complete guide to the creative processes behind successful advertising design.

The second edition of Advertising by Design has been developed and greatly expanded. Sill the most comprehensive text on creative concept generation and designing for advertising, the book includes a number of features that make it an effective tool for instructors, students, or anyone interested in this field. This includes a practical approach to generating and designing creative integrated-media advertising for brands, organizations, and causes that encompasses brand-building through engagement, community building, added value, and entertainment.

Fully supplemented with interviews from esteemed creative directors, along with real-world examples, Advertising by Design is both a perfect text for courses that incorporate advertising concepts and design, and a valuable reference for anyone interested in the creative side of advertising.



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