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Complete MBA For Dummies [平裝] (傻瓜常識與考試系列:工商管理碩士大全)

  • 作者:Kathleen R. Allen (凱思琳‧R‧艾倫) Peter Economy 著
  • 出版社: John Wiley & Sons
  • 出版時間:2011-02-15
  • 版次:2
  • 商品編號: 19002154

    頁數:432


HK$241.50 (速遞費用須知)
購買額滿HK$158免運費
免郵費優惠僅限香港、澳门、
台灣及中國大陸

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內容簡介


Want to get an MBA? The Complete MBA For Dummies, Second Edition , is the practical, plain-English guide that covers all the basics of a top-notch MBA program, helping you to navigate today's most innovative business strategies. From management to entrepreneurship to strategic planning, you'll understand the hottest trends and get the latest techniques for motivating employees, building global partnerships, managing risk, and manufacturing. This fun, easy-to-access guide is full of useful information, tips, and checklists that will help you lead, manage, or participate in any business at a high level of competence. You'll find out how to use databases to your advantage, recognize and reward your employees, analyze financial statements, and understand the challenges of strategic planning in a global business environment.You'll also learn the basic principals of accounting, get a grip on the concepts behind stocks and bonds, and find out how technology has revolutionized everything from manufacturing to marketing. In this work, discover how to: know and respond to your customers' needs; handle budgets and forecasts; recruit and retain top people; establish and run employee teams; use Sarbanes-Oxley to your company's advantage; negotiate with the best of them; build long-term relationships with clients; avoid common managerial mistakes; improve cash flow; market your products and services; and, make the most of your advertising dollar. Once you know what an MBA knows, the sky's the limit. Read The Complete MBA For Dummies, Second Edition , and watch your career take off!



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