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The Social Media Sales Revolution [精裝]

  • 作者:Landy Chase,Kevin Knebl 著
  • 出版社: McGraw-Hill
  • 出版時間:2011-06-23
  • 商品編號: 19157336

    頁數:256

    裝幀:精裝


HK$273.40 (速遞費用須知)
購買額滿HK$158免運費
免郵費優惠僅限香港、澳门、
台灣及中國大陸

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內容簡介

 

Cold-calling is history—your future is in social media!

The growth of LinkedIn, Twitter, and Facebook have revolutionized how business is done. Professionals of every type-including your prospective buyers-are migrating in droves to social media to find solutions. If you want their business, you have to be there, too.

Traditional sales methods like cold calling are no longer effective. Social media platforms are now your best tools. The Social Media Sales Revolution reveals the enormous opportunities now available for developing relationships and gaining new customers by leveraging the power of social media marketing. It provides a groundbreaking method for dominating markets by using the Internet to reverse the client acquisition process: instead of outbound marketing to generate leads, the entire process will 「flip」 to one of inbound attraction. You'll Learn how to:


Present yourself to the business community online
Build a significant online footprint
Approach 「e-prospects」
Generate qualified leads through e-referrals
Close more sales in the new world of social networking

Providing you with an early edge on the competition The Social Media Sales Revolution offers the techniques you need today to dominate the marketplace tomorrow.


 

 

 

目錄 Table of Contents
Preface ix
Acknowledgments xv
Chapter 1 Game Changers
The Six Rules of the Social Media Sales Revolution 1
Chapter 2 Lock in Sales with Linkedin
The Gold Standard of Business Social Networking Sites 23
Chapter 3 How to Get Results with Twitter
Tapping into Global Conversations 53
Chapter 4 The role of Facebook in Business Development
This Time, It's Personal 77
Chapter 5 Blogging is Easier Than You Think
It's Also Worth the Effort 97
Chapter 6 Attracting Attention to Your Online Presence
How to Be a Magnet 123
Chapter 7 How to Communicate with Prospects Online and Offline
Netiquette for Salespeople 143
Chapter 8 Effective Time Management
Integrating Social Media Habits into Your Day 171
Chapter 9 Adjusting Your Schedule
A Blueprint for Your Daily Routine 193
Chapter 10 The Future of Selling
Join the Revolution 215
Conclusion 229
Index 235

 


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