The Art of Business: Make All Your Work a Work of Art [精裝]

內容簡介

For many, work is the ultimate four-letter word, the embodiment of all that is mundane. For respected business writers Stan Davis and David McIntosh, work is an opportunity to find beauty, meaning, enjoyment, balance, and longevity. How? By treating one's work or business as art. According to The Art of Business, people get more satisfaction from creating something than from doing something. Purpose, mastery, and permanence are hallmarks of good work, whether in the arts or in business. The book represents a powerful paradigm shift, empowering readers to harness their artistic energies not only in work, but also in all facets of their lives. Using real-world examples such as Apple's attention to art in the design and marketing of the iMac and iPod, The Art of Business shows how introducing the aesthetic into a business framework can inspire both achievement and satisfaction.

目錄

Contents
Overture....................ix
CHAPTER ONE The Artistic Flow of Business....................3
CHAPTER TWO Dualities....................22
CHAPTER THREE The Elements of Artistic Flow....................35
CHAPTER FOUR Artistic Inputs in Business....................57
CHAPTER FIVE Tell Your Story, Write Your Poem, Sing Your Song....................76
CHAPTER SIX Artistic Processes in Business....................101
CHAPTER SEVEN Find the Artistic in Everything You Do....................120
CHAPTER EIGHT Artistic Outputs in Business....................143
CHAPTER NINE Do Your Customers Send You Energy?....................164
Exit Music....................183
NOTES....................195
ACKNOWLEDGMENTS....................201
INDEX....................203
ABOUT THE AUTHORS....................216