Branding USA 2 [精裝]

內容簡介

It is constantly stated by experts in the field that branding isn't about getting prospects to pick your firm over the competition. What it is about is seeing your firm or product as the singular solution to their problem, and to be seen as that solution over and above all of the media clutter and confusion. A brand must be recognizable and help build customer loyalty whether presented in venues as diverse as a business card or an interactive website. In "Branding USA No. 2", 40 design firms from cities spanning the length and breadth of the United States showcase their best brand-building work.In over 500 full-color images, you will witness the most innovative examples of the branding art. All aspects of branding and image building are presented. Each participating firm has provided a brief overview of its strengths and purpose as it relates to their work in branding, advertising and promotion. The branding and multidisciplinary design firms featured in this volume showcase the amazing results that occur when the most creative minds in the business portray the brand identity process in action.