Built to Last [精裝] (基業長青)

內容簡介

"This is not a book about charismatic visionary leaders. It is not about visionary product concepts or visionary products or visionary market insights. Nor is it about just having a corporate vision. This is a book about something far more important, enduring, and substantial. This is a book about visionary companies." Drawing upon a six-year research project at the Stanford University Graduate School of Business, Collins and Porras took eighteen truly exceptional and long-lasting companies and studied each company in direct comparison to one of its top competitors. They examined the companies from their very beginnings to the present day - as start-ups, as midsize companies and as large corporations. Throughout, the authors asked: "What makes the truly exceptional companies different from other companies?"Filled with hundreds of specific examples and organized into a coherent framework of practical concepts that can be applied by managers and entrepreneurs at all levels, Built to Last provides a master blueprint for building organizations that will prosper long into the twenty-first century and beyond.

　　《基業長青》打破了舊有神話，提供了新穎的見解，並為那些有志於建立經得起時間考驗的偉大公司的企業家提供了實際指導。如何建立一個偉大並長勝不衰的公司？有思想的人們早已經厭倦了「年度流行語「般稍縱即逝的管理概念，他們渴求獲得能經受時間考驗的管理思想。
　　柯林斯和波勒斯在斯坦福大學為期6年的研究項目中，選取了18家卓越非凡、長盛不衰的公司作了深入研究，這些公司包括通用電氣、3M、默克、沃爾瑪、惠普、迪士尼等，它們平均擁有近百年的歷史。是什麼使這些公司不同於它們的競爭對手呢？它們擁有什麼別的公司所不具有的法寶呢？
　　《基業長青》作者超越了連篇累牘的專業術語，拒絕追逐時尚，發現了使傑出公司出類拔萃的永恆品質。全書有數百個具體的例子，並提供了實用的策略，能夠適用於各個層次的經理人與創業者。《基業長青》為在21世紀建立長期繁榮的組織提供了一個宏偉藍圖。