Socialnomics: How Social Media Transforms the Way We Live and Do Business

內容簡介

The benchmark book on to the effects and implications of social media on our daily lives, and how businesses can harness its power.

Socialnomics is an essential book for anyone who wants to understand the implications of social media on our daily lives and how businesses can tap the power of social media to increase their sales, cut their marketing costs, and reach consumers directly. In this revised and updated second edition, author Erik Qualman presents new material based on meeting with 75 Fortune 1000 companies, 50 colleges and universities, and over 100 small businesses & non-profits since the first edition. Qualman's materials have been used from IBM to NASA to Harvard to local businesses.

* Lists the top ten easy opportunities that companies and organization miss when it comes to social media
* Describes where social media should reside in an organization and the necessary building blocks for success
* Explains why over 50 percent of companies still block social media to their employees and why this is a detriment to success
* Shares proper training methods for your ENTIRE organization on social media; not just the chosen few
* Reviews the top companies, organizations and individuals using social media, explaining what separates them from other companies and how to replicate their success.

Social media can transform your business and your relationship with consumers. Discover what social media can do for you, and what you can do for others while using social media.
 

目錄
Foreword
Acknowledgments
About This Book
Introduction
Chapter 1: Word of Mouth Goes World of Mouth
Is Social Media Just a Fad?
Who Cares What You Are Doing?
JetBlue helps reduce the travel blues via Twitter
Foreign Friends Are Not Forgotten
Search Engines and Social Media
We No Longer Search for the News?It Finds Us
Newspapers and Magazines Diminish in Power
Playboy and the Sports Illustrated Swimsuit Issue Are Stripped Down
Idaho Bloggers Are Better than New York Reporters
Not All Bloggers Are Bad
Crowd Sourced Information
A Touch of Bacon Salt on Your Social Media
Micro-Revenue Streams Huge for Social Media
Dancing Matt?Something to Chew On
Flying the Not-So-Friendly Skies
Chapter 2: Social Media = Preventative Behavior
Staying in Touch with Your Teenagers
Preventative Behavior for Business
Chapter 3: Social Media = Braggadocian Behavior
Just Do It, Did It
Social Media Is the New Inbox
"Are You on Facebook?" Is the New "Can I Get Your Phone Number?"
Deep Dive into Dating 101
Assess Your Life Every Minute
Millennials?All about Giving Back
The Next Generation Can't Speak
Consumers Own Your Brand
Kids Ages 2 to 17 Don't See Advertisements
Turning Lemons into Lemonade with Fizzle
Chapter 4: What We Can Learn from Politics
You and YouTube
Open Those Close Doors
Can Google Predict the Next President, Product Trend or Flu Outbreak?
Is the Flu a Virus or Just Simply Viral?
Digital Data: The New Exit Poll?
Capturing geographic interest & intent
Fireside Chats and Presidential Texts
Is the White House More BlackBerry or Mayberry?
Free Pancakes Anyone?
Social Media Creates and Solves the Problem of Long Voting Lines
Online Voting?The Future Is Now
Even the Army Is Sharing Information
Chapter 5: I Care More about What My Neighbor Thinks than What Google Thinks
Buying the Right Baby Seat
Minivan or Hybrid?
Blowing Out the Candles
Bon Voyage Online Travel Agents?
Looking to Friends for Medical Advice
Jared and Subway's Almost Missed Opportunity
The Choices We Make
Marketing to Zombies
Leveraging Success
Companion Credit Union: New Logo
eReaders/Tablets
Where in the World Is Bangladesh?
Chapter 6: Death of Social Schizophrenia
Even Football Players Need to Calm Down
Be the Best at Something, Not Everything
One Message
Referral Program on Steroids
Chapter 7: Winners and Losers in a 140-Character World
Does ESPN Have ESP?
Stop the Charade?Nobody Is Perfect
Free Labor
The Tom Sawyer Approach
Everybody Wants His or Her 15 Minutes of Fame
Become a Modern Day Pied Piper
Everybody Is Twittering, But Is Anyone Listening?
TV Repeats Mistakes of the Music Industry
NBC Earns Fool's Gold in the Olympics
TV Shows Viewed through the Internet
Adjust Shows Based on Fast-Forward Behavior
Scrabulous?A Fabulous Example
Advertising within Social Networks Is Actually Effective
Content and Conversation Will Drive Awareness?Not Advertising
Don't Put All Your Eggs in One Basket
Second Life Equals Idle Life for Coca-Cola
Search Engine Optimization for Facebook
John Deere Mows Over Facebook
Sheep without a Shepherd
Chapter 8: Next Steps for Companies and The "Glass House Generation"
Power to the People
Customers Get Paid for Their Search Efforts
Join Them Before They Beat You
Role of Search
What Happens When the Internet Advertising Structure Collapses?
Where Have All the Banners Gone?
Search Engine Results Are Still Prehistoric
Paid Search Relevancy Dilemma
Oral Communication Skills Decline
Is the Journalistic Interview Dead?
Mobile Me
Field of Nightmares: Lufthansa and American Airlines
A Truly Interconnected Web?
You Don't Find a Job, It Finds You
Hiring the Internet Generation
Tony Tweets
Southwest Is No Ding-a-Ling
Chapter 9: Social Media Rolodex and Resources
Additional Digital Thought Leaders
Others Who Inspire
Resources
Chapter 10: Social ROI
What We Can Learn from Footloose
Wasting Time on Social Media Actually Makes You More Productive
Company Restrictions on Social Media
Social Media ROI (Return on Investment)
Eye Opening Statistics
Chapter 11: Social Success Secrets (Give them to me now!)
The Top Opportunities Missed by Most (But Not if You Read This!):
Chapter 12: Blogging: What Works
Content That Works
The top 3 blog platforms:
Chapter 13: 100+ Social Media Tools
30 RANDOM, MUST-SEE SOCIAL MEDIA TOOLS
MARKETING
MONITORING AND INTELLIGENCE
SOCIAL CRM
MANAGEMENT
BLOGS AND WEBSITES
AGENCIES
OTHER / MISCELLANEOUS
Chapter 14: Making Viral Videos
Chapter 15: Social Media for B2B
B2B Customer Relationships are often fewer and stronger than B2C Relationships
B2C Company Clients Often Aren't Competitors
Listen First
15 Tips for B2B Social Success
Chapter 16: Case Studies
Chapter 17: FAQs
Debate between Content Curators and Creators
Chapter 18: Teacher and Company Resources & Exercises
Socialnomics Summary
Socialnomics Winners and Losers
About the Author