Strategic Management of Information Systems [平裝] (信息系統戰略性管理　國際學生版)

內容簡介

General managers must become knowledgeable participants in information systems decisions and this book shows them how. The fourth edition has a new chapter on sourcing to make the material more relevant. Each chapter begins with a new Introductory case to highlight how the information is applied in the field. Food for Thought sections focus on a relatively new topic. Updated examples and new end cases emphasize a more global outlook. The chapters have also been updated with the latest information, including a new focus on Web 2.0, a new framework of managerial levers, and a new discussion on collaboration. General managers will be able to apply the information in this book to make the most effective decisions related to information systems.