Changing how the World Does Business: Fedex s Incredible Journey to Success - the Inside Story [精裝]

For a long time, it looked like FedEx would never get off the ground. The company's early years were an unending series of legal, financial, and operational crises that continually threatened its ability to stay in business. Yet FedEx's leaders and employ

 

ContentsForeword, by Charles Lewis Lea, Jr....................ix
Acknowledgments....................xv
Introduction: A Case History of Courage and Tenacity....................1
1 The Trail of Inspiration....................9
2 Checking with the Experts....................15
3 Feeling More Comfortable....................19
4 This Dog Might Hunt!....................23
5 An Irrational Decision....................27
6 Kick the Tires, Light the Fires....................31
7 A Climate of Chaos....................37
8 Looking for a Few Good People....................43
9 Mr. Smith Goes to Washington....................51
10 The Humble House Gang....................57
11 Good-bye, Little Rock—Hello, Memphis....................61
12 The Company Lodestar....................65
13 More Obstacles....................71
14 Let's Call it a System Test!....................79
15 The Marine Corps Boot Camp Mode....................83
16 An Inauspicious Beginning....................89
17 Rescue at the Edge of a Precipice....................93
18 Light at the End of the Tunnel....................101
19 A Little Help from Our Friends....................111
20 Summoned to a Special Meeting....................117
21 A General in the Guerrilla Camp....................127
22 Fund-Raising—Round Three....................135
23 America, You've Got a New Airline....................141
24 A Threatened Resignation....................147
25 Three Division Offices....................155
26 Just Step out of the Way....................159
27 From Caterpillar to Butterfly....................171
28 Mach 1 to Idle....................177
29 Concordes, Dirigibles, and Separation....................185
30 People Are the Wind beneath Our Wings....................201
31 Changing How the World Does Business....................211
Appendix: Time Line for the Startup, 1971 to 1982....................217
Index....................223
About the Author....................239