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1000 Days in Shanghai: The Volkswagen Story - The First Chinese-German Car Factory [平裝] (上海千日: 大眾汽車——第一家中德汽車製造廠的故事)

  • 作者:Martin Posth(馬丁‧波斯特) 著 Ian Travis 譯
  • 出版社: John Wiley & Sons
  • 出版時間:2008-07-15
  • 商品編號: 19002543

    頁數:228


HK$235.90 (速遞費用須知)
購買額滿HK$158免運費
免郵費優惠僅限香港、澳门、
台灣及中國大陸

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內容簡介

When Martin Posth was given the job to lead the first Chinese-German automobile factory, Shanghai Volkswagen, back in the 1980s, he had no idea what lay ahead of him: unclear political power structures, irritating entrepreneurial rules, an obscure mix of planned economy and business-driven requirements.

How can one gain a foothold in a completely alien world? How can you lead employees whose language you don't even understand? And above all, how can you win the trust of a Chinese partner that you are totally dependent on? This book shows you China like it really is: inviting and fractious, dynamic and backward, totally exhausting but incredibly exciting.

Martin Posth describes key scenes from the early days of the enterprise and shows what managers today can learn from them. A must-read for anyone looking to do business in China.
 



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