MBA核心課案例教學推薦教材：營銷管理（英文版）

arketing Strategy--An Overview (9-500-005) 
Tesco PIc. (9-503-036) 
Warner-Lambert Ireland: Niconil (9-593-008) 
Creating Value (9-501-039) 
Xerox: Book-in-Time (9-599-119) 
Omnite! Pronto Italia (9-501-002) 
Market Segmentation, Target Market Selection and Product Positioning (9-501-018) 
TiVo (9-501-038) 
Aqualisa Quartz: Simply a Better Shower (9-502-030) 
Integrated Marketing Communications (9-599-087) 
Colgate-Palmolive Company: The Precision Toothbrush (9-593-064) 
Going to Market (9-599-078) 
Goodyear: The Aquatred Launch (9-594-106) 
Avon.corn (A) (9-503-016) 
Avon.com (B) (9-503-041) 
Pricing: A Value-Based Approach (9-500-071) 
Brands and Branding (9-503-045) 
UNICEF (9-503-032) 
Note on Customer Management (9-501-044) 
Fabtek (A) (9-592-095) 
Fabtek (B) (9-592-096) 
Starbucks: Delivering Customer Service (9-504-016) 
Sustaining Value (9-501-045) 
Zucamor S.A.: Global Competition in Argentina (9-599-096)