跨文化交際

　From ideas and concepts to eccective practice... your intercultural communication skills will grow Effective intercultural communication begins with motivation, knowledge, and a true appreciation of cultural diversity. This pioneering best-seller supplies you with all three. Authors Larry A. Samovar. Richard E.Porter-and new co-author Lisa A.Stefani-translate communication ideas and concepts into effective practices that guice you in improving your intercultural communication skills and reaching your communication godls. Going beyond traditional coverage. Communication Between Cultures focuses on the deep structure of culture with special emphasis on religion, family, and history, Youll explore how differences in perception, world views, values, and verbal and nonwerbal messages all affect communication. And youll have the benefit of the books many current examples and concrete etrategies for improving you skills. In this third edition, significant changes and added features include： A new chapter devotedto the role of culture in health care Even more material on how religion, family, and history affect communication Expanded analysis of stereotyping,prejudice, discrimination, and ethics that addresses the increase in racial tension tension in the United States today A greater focus on the role of co-cultures in North America New discussion of the many ways that cultures are alike A new section on cultural adaptation that addresses the increased migration occurring in recent years

Preface by halliday
王宗炎序
導讀
preface
Part I communication and culture 1
Chapter 1　Intercultural communication in a changing world 2
Importance of intercultural communication
The quantity and quality of intercultural contacts
International contacts
Domestic contacts
Approaching intercultural communication
The content of intercultural communcation
Aphilosophy of intercultural communication
Studying intercultural communication
Individualism
Objectivity
Preview of the book
Summary
Activities
Discussion ideas
Chapter 2　Communication and culture:the voice and the echo
Defining communication
Complexity of　communication
Intentional and unintentional behavior
Components of communication
Characteristics of communication
No direct mind-to-mind contact
We can only infer
We seek to define the world
……
Part II　 The influence of culture
Part III　 From Theory to practice
Part IV Knowledge into action